In 1900 Harry Van Bayse, John Laux, and William D. Harrison established the American Furnace Co. in St. Louis MO originally located at 1911-13 Pine Street. As production increased in 1912 the company moved to a larger facility at 2719-31 Morgan Street. With production rising after WWII, the company needed a new home so AFCO hired architect Russell A. Conzelman, structural engineer Charles A. Davies and builder John Hill to design and build a new facility that, in 1950, would become 1300 Hampton Avenue. In 1968 Singer Furnace Company (a subsidiary of Singer Sewing Machine Company), bought out AFCO, kept the address and in 1970 renamed the business "Singer American Furnace Company."
source: St. Louis Landmarks Letter, Spring 2013 PDF
AFCO® trademark
1910-04-25 — date first used
1925-06-09 — trademark registered
1986-01-10 — Trademark expired
source: USPTO report
Graphical excerpts from an 1908 coal furnace catalog.
PDF file from National Historic Registry